We all know business is tough, and in order to maximize your returns, you need to ‘go the extra mile’ to promote your business. The better business owners add value to their business by implementing local area marketing strategies to attract more customers.
As each business system, location, and owner is different – there is no perfect model to market your business in your local area. However, here are 9 ideas to get your brain into action!
1. Loyalty Cards
Discounting is not good for your image. Value-adding is much better! A good example is the ice-cream and juice shop that offers shopping center staff a card that entitles them to every fifth juice free!
2. Free Samples
Let potential customers experience your product! How about the bakery café that hands out freshly baked bread samples at the front of their stores?
3. Cross Promotions
You scratch my back, and I’ll scratch yours! When the next Harry Potter book comes out, why don’t you team up with the local bookstore? You can hand out a Harry Potter voucher to your customers, and they can hand out your voucher to their customers!
Build that repeat business! So you own a café – have you approached a local real estate company and offered your business as a place to conduct their Monday morning sales meeting?
5. Customer of the Month
Do something different – create excitement! Every month, randomly select one of your customers and refund their purchase in full! Additionally, award them with life-membership of your business, which entitles them to something special during every visit (such as a complimentary coffee). Plus, you’ll never forget their name.
6. Feedback Forms
Promote the fact that you are constantly improving your business! Make your feedback forms discreet and easy for your customers to fill out and hand in. Choose one suggestion per week and tell the world how you listened and took action!
7. Sponsor a Local Hero
Feel good and do good! There is always someone in your community who could use some financial support for a good cause. How about the bakery café owner who advertised that the value of every muffin sold for one month would be donated to a local hero raising money for charity?
8. Free Footy Tipping Competition
Every week, they make contact with you! Pitch in for a decent prize such as $500 or $1000, and offer all your customers the chance to join your footy tipping competition – free. You’ll create a real community buzz (and probably make the local paper too)!
9. Promote Your Point of Difference
What makes you better than your competitor? Tell your customers why they should choose you. Have you heard about the dentist who promoted that if you felt any pain, he would refund your money twice over? Or the coffee bar that guaranteed every customer a newspaper would be available to read with his or her coffee?